The Dangerous Conflation of Strategy and Marketing

Discover why conflating strategy and marketing can be detrimental to business success. Learn to differentiate and leverage both for long-term advantage and sustainable growth.

innovation • Artilce

Pixels, Politics, and Performance

Discover how innovative UX design and gamification strategies revolutionized supporter engagement in Mike Huckabee's 2008 presidential campaign.

innovation • Artilce

Agile Insights From the Huckabee Campaign

Discover how agile methodologies, rapid deployment, and user-centric design transformed the online presence and engaged supporters in unprecedented ways.

Innovation • Artilce

Pioneering UX in Politics

My account of pioneering UX design in Mike Huckabee's 2008 presidential campaign, revealing innovative strategies and lessons for digital engagement.

innovation • Artilce

Maximizing Product Impact

Product Management, Portfolio Management, Product Vision, Go-To-Market Strategy, Market Analysis, Customer Segmentation, Strategic Planning, Resource Allocation, Innovation, Business Growth