The Dangerous Conflation of Strategy and Marketing

Discover why conflating strategy and marketing can be detrimental to business success. Learn to differentiate and leverage both for long-term advantage and sustainable growth.

innovation • Artilce

Pixels, Politics, and Performance

Discover how innovative UX design and gamification strategies revolutionized supporter engagement in Mike Huckabee's 2008 presidential campaign.

innovation • Artilce

Agile Insights From the Huckabee Campaign

Discover how agile methodologies, rapid deployment, and user-centric design transformed the online presence and engaged supporters in unprecedented ways.

Innovation • Artilce

Pioneering UX in Politics

My account of pioneering UX design in Mike Huckabee's 2008 presidential campaign, revealing innovative strategies and lessons for digital engagement.

innovation • Artilce

Maximizing Product Impact

Product Management, Portfolio Management, Product Vision, Go-To-Market Strategy, Market Analysis, Customer Segmentation, Strategic Planning, Resource Allocation, Innovation, Business Growth

Innovation • Artilce

Innovate to Differentiate

Leverage innovation and differentiation to create unique value propositions and gain a sustainable competitive advantage in the market.

innovation • Artilce

Strategic Customer Focus

Exploring the balance between a customer-centric approach and strategic foresight to drive sustainable growth and competitive advantage.

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innovation • Artilce

Aligning for Success

Explore how aligning product goals with corporate strategy can enhance alignment and drive overall performance.

innovation • Artilce

From Feedback to Foresight

Discover how strategic competitive and market analysis can transform your product strategy.

leadership • Artilce

Cancer Didn't Win - It Made Me More Generous Instead

After a cancer diagnosis, I was shown a simple line chart that forever changed my perspective on life.

leadership • Artilce

Balance or Bust - Why Growth Shouldn't Eclipse Your Strategy

Growth without strategy is like wandering without a map - learn why you need to balance the two to set your business on a path to sustainable success!

innovation • Video

Is Cx Killing Innovation?

Is your CX strategy putting the breaks on innovation? It is more common than you might think! Let's talk about how CX and innovation can work together.

innovation • Video

5 Ways Design Thinking Can Help Your Nonprofit

Is your nonprofit taking full advantage of design thinking? This video will introduce you to 5 ways design thinking can help your nonprofit.