Stop Playing Favorites

Employee engagement depends on giving everyone the same opportunity to advance. Giving preference to your favorite employee will hurt moral.

leadership • Artilce

Frustrated with design then, and now

Designers need to consider ways they can add value beyond making something look nice.

innovation • Artilce

It's Time to Deepen Our Empathy

Building empathy with users is a critical step in the design process. Too often we focus on only 3 aspects of the human experience, missing out on a fourth.

design • Artilce

Stop Integrating Design Into Development

Treating design like a value-add during the software development process is not the answer to your UX problems. You need to rethink the role of design.

design • Artilce

Motivation driven design

The best design opportunities stem from more than just understanding the problems people have.

leadership • Artilce

Fit for design

How do you know if design might be a good career fit? Here is what's made it a good fit for me.

leadership • Artilce

Leading Beyond Product and Service

Building a great product or service requires more than just a product vision, it requires leading a team with clear values and a vision for the future.

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design • Artilce

The Difference Between Art and Design

Art and design are both creative endeavors, but they are fundamentally different. Know what makes them different and why.

leadership • Artilce

Get a New Perspective

We often forget that our perspective is ours for the choosing. Changing your perspective can help you build empathy and bridges.

innovation • Artilce

Transforming Demographics into Personas

Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.