It's Time to Deepen Our Empathy

Building empathy with users is a critical step in the design process. Too often we focus on only 3 aspects of the human experience, missing out on a fourth.

design • Artilce

Stop Integrating Design Into Development

Treating design like a value-add during the software development process is not the answer to your UX problems. You need to rethink the role of design.

design • Artilce

Motivation driven design

The best design opportunities stem from more than just understanding the problems people have.

leadership • Artilce

Fit for design

How do you know if design might be a good career fit? Here is what's made it a good fit for me.

leadership • Artilce

Leading Beyond Product and Service

Building a great product or service requires more than just a product vision, it requires leading a team with clear values and a vision for the future.

design • Artilce

The Difference Between Art and Design

Art and design are both creative endeavors, but they are fundamentally different. Know what makes them different and why.

leadership • Artilce

Get a New Perspective

We often forget that our perspective is ours for the choosing. Changing your perspective can help you build empathy and bridges.

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innovation • Artilce

Transforming Demographics into Personas

Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.

innovation • Artilce

Design is the Heartbeat of Innovation

What is the relationship between creativity, design and innovation? Understanding this relationship will unlock new growth.

leadership • Artilce

The Broken Comb is Broken

The demand for quality is raising the bar, making it nearly impossible to be a jack of all trades and deliver excellence.