Pixels, Politics, and Performance

Discover how innovative UX design and gamification strategies revolutionized supporter engagement in Mike Huckabee's 2008 presidential campaign.

innovation • Artilce

Agile Insights From the Huckabee Campaign

Discover how agile methodologies, rapid deployment, and user-centric design transformed the online presence and engaged supporters in unprecedented ways.

Innovation • Artilce

Pioneering UX in Politics

My account of pioneering UX design in Mike Huckabee's 2008 presidential campaign, revealing innovative strategies and lessons for digital engagement.

innovation • Artilce

Maximizing Product Impact

Product Management, Portfolio Management, Product Vision, Go-To-Market Strategy, Market Analysis, Customer Segmentation, Strategic Planning, Resource Allocation, Innovation, Business Growth

Innovation • Artilce

Innovate to Differentiate

Leverage innovation and differentiation to create unique value propositions and gain a sustainable competitive advantage in the market.

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Strategic Customer Focus

Exploring the balance between a customer-centric approach and strategic foresight to drive sustainable growth and competitive advantage.

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Aligning for Success

Explore how aligning product goals with corporate strategy can enhance alignment and drive overall performance.

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Start delivering new customer value with my free 5 week mini-course!

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From Feedback to Foresight

Discover how strategic competitive and market analysis can transform your product strategy.

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Is Cx Killing Innovation?

Is your CX strategy putting the breaks on innovation? It is more common than you might think! Let's talk about how CX and innovation can work together.

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5 Ways Design Thinking Can Help Your Nonprofit

Is your nonprofit taking full advantage of design thinking? This video will introduce you to 5 ways design thinking can help your nonprofit.

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Reduce risk with the right research

No one wants to spend their energy, time, and resources on an initiative that doesn't resonate with our customers! Let's explore an effective way to minimize that risk.

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Lifeless Customer Data

Most customer data is lifeless and uninspiring. We can fix this by adding a human touch to our customer knowledge with this simple tool.

innovation • Video

Where are your customers experiencing friction?

Every organization needs to understand their customer experience, but most are missing a vital tool to get the job done!